CRUCIAL ALBUMS FROM THE MATADOR CATALOG CELEBRATED ON NOTEWORTHY ANNIVERSARIES

People tend to presume this is our cheeky way of re-writing Matador’s storied past to make it even more (ahem) storied. To somehow portray ourselves or the recording artists in some glamorous or outlandish fashion. You know, the time Jon Spencer slept with a Cadillac. Johan had 4 slices of pizza before 11:30 am, that kind of thing.

The sorry fact of the matter is that we’ve had to resort to spinning new label fables because WE SIMPLY CANNOT REMEMBER WHAT HAPPENED SO MANY YEARS AGO. Seriously. Whether it was the self-medication, the PTSD, the blows to the head, there’s like a million guys named Dan, ALL OF THE ABOVE, I don’t fucking know. It’s a nightmare. And It’s not as though anyone is going to fact check this stuff. Fact-checkers are like Maytag repairpersons (ask your grandparents).

Suffice to say, we’re counting on the general population — old and young — being as brain-scrambled as we are, and even if they’re not, we’re confident that our catalog campaign and accompanying comissioned visuals from ‘Eat To Survive’ auteur Jeff Mahannah are powerful enough to do a Chris Nolan memory-wipe / reset.

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